DARIEN YMCA
Non-Profit Health &Wellness, Fitness and Sports organization with top rated nursery school, located in Darien, CT.
Marketing Goal:
In collaboration with Executive Director and BOD, strengthen organization’s image within the fitness industry by re-directing marketing and retention strategy, as Equinox opened a new facility in Darien, CT becoming their first large competitor in the fitness arena.
Key Results
Working with the Executive Director, spearheaded marketing and fundraising initiatives including concept development, creative direction and identification of target audience, increasing program participation, membership and annual appeal donations.
Updated and maintained organizations’ website, allowing the YMCA to eliminate voluminous catalog mailings, resulting in a significant cost savings annually.
Produced in-house photo shoots/created stock library, which eliminated the need for stock photography purchases and costly outsourcing
Gymnastics Department Goal
Re-organize and manage YMCA National Gymnastics Championship team and progressive program, consisting of 1000+ participants ranging from pre-school gymnastics through Jr. Olympic level 10 competitors.
Key Results
Reviewed program needs and created lesson plans within a progressive structure, providing a program for all abilities and interests resulting in a 20% increase in participation and revenue
Recruited, managed, and trained 4 full-time European elite coaches and 25 gymnastics instructors.
Integrated special needs curriculum providing much-needed programs for children in Darien, CT and surrounding communities.
