chelsea piers

Start Up - State of the Art 465,000sf fitness and sports complex in Stamford, CT offering instructional programs, camps, leagues, competitive teams, fitness, dining and events.

Goal

In collaboration with Chelsea Piers Owners and Executive Director - Spearhead all aspects of the launch and growth of multi sport and fitness complex including creating a competitive analysis, developing sports programming, hiring talent, negotiating tenant leases, implementing processes and procedures and developing marketing and sales plan.

Key Results

• Designed and launched membership options at Chelsea Piers CT generating over $5.5MM in revenue in 2015 and over 10,000 members by September 2016

• Collaborated with sports directors and executive director to develop all sports program offerings, curriculum and schedules, resulting in the participation of over 10,000 program and drop-in participants by Sept 2016

• Solicited and negotiated tenant leases, reducing facility’s lease expense and providing compatible business offerings to customers