connecticut FOOTBALL CLUB

Connecticut's Premier Soccer Program and ECNL Member Team – CFC is a full service soccer club that offers programs to players of all levels from Youth Developmental Programs to teams for 18 year old college bound players. The coaching staff includes 15 college coaches, 7 current or former ODP staff coaches, 2 Regional Staff coaches and 2 National Staff coaches.

Goal

In collaboration with CFC Owners, launch a sophisticated, cost effective college recruiting product to the US and European youth and collegiate soccer markets.

Key Results

• Determined target audience and created business plan aimed at college coaches, college athletic departments, private clubs, high school athletic departments and athletes.

• Leveraged cost-effective marketing plan keeping within Start-Up budget limitations