saugatuck rowing & Fitness club

World class rowing and fitness club with exceptional waterfront dining facilities, located in Westport, CT
4x Junior Rowing National Champions

Goal

Increase overall client base using strategic sales planning, customer retention strategies, new marketing initiatives and by re-creating senior management team.

Key Results - Within 18 months

• Hired, trained and mentored a new senior management team

• Created tactical relationships with key people and organizations in the community and developed a neighborhood partnership program – increasing visibility and improving club image

•  Increased NET membership base by 30% since 2016

• Re-organized processes and procedures of day-to-day facility operations, including building and property management and construction projects

• Updated Marketing/Advertising/Social Media for the Club increasing visibility and improving sales

• Managed the creative and content development of new Club website  

• Re-positioned the Boathouse Restaurant as a public restaurant, increasing A La Carte and Event revenue